Product Marketing Manager

About Dennemeyer X-Labs

Dennemeyer X-Labs is the pioneering software arm of Dennemeyer, a global leader in Intellectual Property (IP) services. Our three strategic pillars—Disruptive Products, Innovative Platforms, and New Venture—drive the development of solutions such as our AI-powered patent search platform (Octimine), the Simple IP management system for small corporates, the IP Lounge SaaS platform as a gateway to Dennemeyer services, and an internal GPT platform enabling efficiency gains through Agentic AI. We also develop and maintain the Dennemeyer API, enabling seamless integration of third-party IP management systems with Dennemeyer’s extensive IP service offering. Additionally, we build strategic partnerships that strengthen our ecosystem and extend the reach of our technology.

About the role:

We are seeking a Product Marketing Manager who excels at translating customer insights into clear positioning and effective go-to-market strategies. In this role, you will collaborate closely the with the product teams of Simple IP, Octimine, and the Dennemeyer API and our central marketing unit to ensure consistent, impactful market communication.

You will define value propositions, develop targeted messaging, and drive launch and growth initiatives that strengthen our market presence. You bring a structured, market-led perspective and help align our portfolio’s go-to-market execution with the company’s long-term vision.

Your Tasks:

Product-Specific Priorities:

• Develop, own and execute the end-to-end Go-to-Market roadmap for Octimine, strengthening the product's strategic positioning while hands-on managing the launches for new features.
• Support the GTM roadmap for our innovative platform, Simple IP, by quantitatively testing and validating product positioning and messaging to identify the optimal market fit.
• Lead the strategic marketing roadmap for our APIs to drive growth through collaborative partner marketing, managing joint PR, interviews, and co-branded campaigns across both online and offline channels.

Core Responsibilities:

• Apply a data-first mindset to all initiatives. You will use A/B testing, market analytics, and performance metrics to validate positioning shifts and measure the success of marketing initiatives.
• Own the development and maintenance of all marketing collateral from digital landing pages and sales decks to offline physical assets, ensuring technical specs are translated into compelling value propositions.
• Act as the central nervous system between PMs, Marketing, and Sales. You ensure the sales team is fully enabled with the tools they need to win and that the product vision is clearly communicated to the market.
• You are the primary owner of the product marketing lifecycle. We are looking for a self-starter who manages their own workflow and priorities without needing constant direction. You don't just support the process; you proactively identify what needs to move, then execute, iterate, and optimize across multiple product lines simultaneously.

Your Profile

• You have experience in Product Marketing with a proven track record of managing product launches and GTM strategies in a technical environment.
• You possess a strong quantitative approach and rely on metrics and A/B testing rather than assumptions to validate positioning and campaign success.
• You are a natural self-starter who thrives on autonomy. You are comfortable managing your own priorities and workflow across multiple products without the need for constant oversight.
• You can adapt your style to different product needs, whether you are leading the charge for a mature software, testing an innovative new platform, or managing partner relationships.
• You have a talent for translating complex technical specs into compelling narratives that resonate with customers and empower sales teams.
• You are an agile operator who is equally effective at high-level roadmap planning and hands-on asset creation for both online and offline channels.
• Experience in B2B SaaS or Intellectual Property (IP) knowledge is considered a strong plus.

Join and grow with us!

• Develop and customize your long-time career within a fast growing multinational company
• Enjoy working in multicultural teams and contribute to a diverse and international working environment
• Organize your lifestyle with flexible working hours
• Take the opportunity to act independently and entrepreneurial in your area of responsibility and profit from flat hierarchies and short decision-making processes
• Celebrate success together as one team at our various team and corporate events
• Attend a tailor-made onboarding program as well as individual training & development opportunities
• Contribute through your personality and your daily work to make an impact on our business, corporate culture, society and environment

Dennemeyer is an Equal Opportunity Employer. Dennemeyer does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.